About Me 0077: February 2011

Thursday, February 17, 2011

How to Making Money

Beer Money. The team of Robert Roode and James Storm have been tagging together since 2008, and are currently enjoying their fourth reign as TNA World Tag Team Champions.

Each man came from a successful tag team to form perhaps the best tag team that TNA has ever seen. But where do they rank among the best of all time?

Despite fans’ many criticisms of TNA, including my own, it appears that historically the company does seem to care more about its tag team division than WWE does.

Roode’s former faction Team Canada, Storm’s former team America’s Most Wanted, along with Team 3D, LAX, The Voodoo Kin Mafia, The British Invasion, Generation Me, and The Motor City Machine Guns, have all vied for TNA tag team gold in recent years.

The division has thrived since the beginning of the company, and has been featured on TV and pay per view.

Then there’s WWE.

We all know that the current state of tag team wrestling in WWE is virtually non existent, with the championships currently held by Santino Marella and Vladimir Kozlov.

Bound together by necessity, which is a polite way of saying that WWE creative didn’t really have anything for either guy to do, Marella and Kozlov have actually looked pretty good since winning the straps.

Now, everyone calm down, I didn’t say they were The Road Warriors or anything.

But, for the WWE, we can’t really hope for much more than the tired old formula of two mix-matched guys thrown together for the sake of a lousy, half-hearted push. When it comes to their tag team division, it’s par for the course.

My, how things have changed in this business.

Once upon a time, the National Wrestling Alliance not only featured the greatest singles wrestlers in the sport, its tag team division was second to none with The Rock n Roll Express, The Road Warriors, The Russians, The Midnight Express, The Minnesota Wrecking Crew.

These guys perfected the art of tag team wrestling, and gave Ric Flair, Dusty Rhodes, and Ricky Steamboat a run for their money when it came to the best match on the card.

Man, where’s the Wayback Machine when you need it?

Of course, WWE hasn’t always neglected its tag team division.

Arguably the greatest era for tag team wrestling in WWE was 2000 to 2001. Three teams came together for a tag team war the likes of which had not been seen since the 1980’s NWA. Three teams redefined tag team wrestling in the business with three little words: tables, ladders, and chairs.

Edge and Christian. The Hardy Boyz. The Dudley Boyz. Three of the best tag teams of all time, blowing the roof off of arenas all over the country every week, each team pushing the other, bringing out the best in every man involved.

This was, without a doubt, a tag team renaissance, a great time for fans who yearned for a revival of the division.

These guys all understood their roles in the company, and fought to carve their names into wrestling history, next to the greatest teams ever. They also wanted to steal the show, and give fans something to remember.

Mission accomplished on both counts.

But with the focus shifted away from tag team wrestling in WWE, and TNA looking to grow as a company, the art of tag team wrestling now has a new pair of Rembrandts. Beer Money.

Yes, that was impossible to say without a smile.

The truth is, Beer Money works on a couple of different levels. One, because of Roode, who brings an intensity and ice-cold determination to his character and approach as a heel. Two, because of James Storm, because he’s funny as hell.

I love this guy. He is a riot, and every time he opens his mouth, or for that matter, just smiles at someone, it’s comedy gold. He makes the team, gives them a bad-boy edge that would make Jake Roberts jealous.

James Storm’s gimmick works so well because it’s so normal. He’s just a guy with a cowboy hat and dark glasses with a beer in his hand.

He looks less like a wrestler and more like the lead singer in a Lynyrd Skynyrd cover band. He plays the part so well, and is more comfortable in his gimmick than perhaps anyone in the promotion.

For me, Storm would be a star in either company, on any level.

Fortunately for fans, right now he is one half of TNA’s biggest tag team, Beer Money. I have to say, I thoroughly enjoy this team and their work in the ring.

Aside from Storm’s comedy, the guy can work, and he is a great fit with Roode. Beer Money, in a lot of ways, is a throwback to the classic heel teams of the NWA.

They have the tough streak of The Minnesota Wrecking Crew, the finesse of The Midnight Express, and the swagger of Arn Anderson and Tully Blanchard.

And much like these three teams had memorable feuds with The Rock n Roll Express, Beer Money has had a momentous run against The Motor City Machine Guns.

The pace and tempo of the Guns, matched up against the fierce ground and pound of Beer Money, have made for some great moments in TNA. Both teams are working hard to own the night, every time they set foot in the ring.

That’s what tag team wrestling is all about, and I for one am glad to see it happening again. The only question I have is, how long will Beer Money stay together, before TNA creative, such as it is, decides to split them up?

It would be a shame if their run as one of the best teams in the company lasts only three years. Beer Money deserves to have a legacy, an opportunity to be considered among the all-time greats. But perhaps that is not meant to happen in TNA?

Considering that WWE gave up on its tag team division years ago, the chances of seeing Storm and Roode work for Vince appear to be slim to none.

But, if given a chance, I have to believe that not only would Beer Money make the best of it, they would do what they continue to do every week in TNA: steal the show.

It’s an interesting bit of speculation, when it comes to debating Beer Money’s place in tag team history. Perhaps it’s too soon for that. Perhaps as Storm and Roode continue to build their reputation week in and week out, we should just sit back and enjoy the ride.

Let the renaissance begin…again.

It was a nice idea. Today the unemployment rate is hovering above 9 percent—better than it would have been without the stimulus, most experts agree, but still painfully high. Why didn’t we get more for our money?

While liberals and conservatives alike blame the stimulus itself—It wasn’t big enough! It was never going to work!—the problem may have more to do with how the money was spent. It’s not enough just to inject money into infrastructure, because not all transportation funding is created equal—or at least, it doesn’t create jobs at an equal rate. As any infrastructure policy wonk can tell you, money spent on fixing up existing systems or building mass transit delivers more jobs, and faster, than building new highways. With their wallets bulging with their federal allowance, the states were allowed to spend $26.6 billion of the American Recovery and Reinvestment Act money however they saw fit.

A new study shows that most states didn’t end up making the most of the windfall. The report by the transportation research group Smart Growth America found that states spent more than a third of the money on building new roads—rather than working on public transportation and fixing up existing roads and bridges. The result of the indiscriminate spending? States missed out on potentially thousands of new jobs—and bridges, roads, and overpasses around the country are still crumbling. Meanwhile, the states that did put dollars toward public transportation were richly rewarded: Each dollar used on transit was 75 percent more effective at putting people to work than a dollar used for highway work.

The government meant to get the biggest bang for its buck, with “shovel-ready projects.” But building miles of new roads requires planning, land acquisition, and other lengthy steps that put fewer workers on the job immediately.

Mandel Ngan / Getty Images

The government, of course, meant to get the biggest bang for its buck. The stimulus bill forced states to spend their allocated cash quickly, which was intended to get them to fund maintenance needs—“shovel-ready projects”—that had already been identified. Building miles of new roads, on the other hand, requires planning, land acquisition, and other lengthy steps that put fewer workers on the job immediately.

Some states did that. Sue Minter, Vermont’s deputy transportation secretary, says a longstanding “fix-it-first” policy for infrastructure and bipartisan collaboration shaped Vermont’s decisions about how to use the funds. The state spent all of its highway money on system maintenance, with a small amount going to mass transit. (Minter, a Democrat, was a member of the state legislature at the time.) “This shot of money into our economy was very, very significant. It’s part of the reason we have a relatively low unemployment rate,” she says. Only 5.8 percent of Vermont residents are out of work, one of the nation’s lowest rates. State research shows that ARRA funding employed 11,000 people—a small number overall, but a significant one in a small state. Minter says the maintenance was important for keeping economic growth, particularly in tourism, strong.

Other states, however, took a different tack. Arkansas used 81 percent of its money for new projects and none on transit; it also has a higher unemployment rate than Vermont. And unlike other states near the bottom of the list, just 38 percent of its roads are in good condition, according to a report by the American Association of State Highway and Transportation Officials, a trade organization.

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Tuesday, February 15, 2011

Make Making Money

Not making money as a YouTube partner? Here are some tips from YouTube itself

YouTube hosted a live event today to help partners get the most out of their YouTube revenue.

Phil Farhi of YouTube, began the event by telling partners about a few of the new initiatives that YouTube is working on, to help make partners as successful as possible. He started by bringing us through the history of advertising on YouTube.

Phil mentioned that just 3 short years ago, YouTube began using in-video and overlay ads, the first step in monetizing videos. And following the first format of ads, YouTube brought Ad Sense ads, enabling smaller advertisers/customers to get on board, allowing YouTube to capture a broader range of advertisers.

Next came in-Stream Ads (mid and pre-roll ads), a format that was launched about two years ago. YouTube said this has been popular because advertisers will pay more for ads that are similar to the format on TV. At almost the same time, promoted ads were introduced and it was proven to drive traffic to videos that were featured using the ‘promoted video’ format.

A few months ago, a new ad format for partners called TrueView was rolled-out. This format lets users watching a video skip the ad after five seconds. An ad format that YouTube says is less interruptive and doesn’t risk annoying your audience because it gives them the chance to hit stop.

Phil asked the question “ What makes a movie a successful?” Using the movie industry as an analogy, he went on to explain that there are many factors that come into play that make up the overall picture; ticket prices, seats filled, distribution etc. It’s the same with YouTube as he pointed out. Partners shouldn’t look at one aspect such as RPM (revenue per thousand page views) or CPM (cost per thousand, as an example $1 or $5 per thousand views), they should look at everything including geography.

A few points to take away

Good partners focus on overall revenue and aren’t fixated on “ticket price”. They also work hard at building a strong audience as well as trying to increase views. Good partners look at geography, RPM and CPM.

Bad partners look at the wrong metrics and don’t build up their audience. Partners who only focus on RPM might think everything is fine however, it’s critical that users concentrate on CPM as well and continue to build audience loyalty.

YouTube says advertisers are creating content that competes with user content, and millions of users are watching advertisements on the site. Think about the popularity of Superbowl ads.

Keep experimenting! Compare ad formats by type and geography and play around with different scenarios. Try enabling ads after your loyal audience has seen them or try it in reverse. Play with different recipes and see what happens when ad formats are enabled/disabled. There is a wide variety of ways to make revenue.

Take a good look at revenue break downs and compare formats; True View, in-Stream, etc.

Better reporting for ad formats coming soon. YouTube admits that partners don’t have the best reporting feature right now.

YouTube will be adding an option for partners to opt-in to just TrueView Ads without needing to be signed up with other formats.

Ensure the metadata on videos have the correct information and enough words to help YouTube’s algorithm bring the best targeted ads to your videos

App Store Classics: Game Dev Story, a game about making games.

Ever wondered what it’d be like to run your own game development house? Me neither, but don’t let that stop you getting involved with Game Dev Story (iTunes link), a little gem of a game from Japanese developers Kairosoft, currently on sale in the app store for $0.99.

The concept is straightforward – grow your development house from a tiny team of four staff churning out cheap and cheerful PC games to a revered coding powerhouse in swanky offices crafting masterpieces for the latest consoles.

At first you’ll probably be going over budget left right and centre, trying to figure out which game types work best and therefore shift more units, but once you get into the swing of it you can concentrate on hiring and training the best staff and purchasing licences to develop console games, resulting in better made and better selling games with higher profit margins.

It’s not just a question of hiring and firing, coming up with game ideas and watching your staff working their buns off though. Through the use of ‘boosts’ which are periodically made available to purchase as the game progresses (not in-app purchases I hasten to add), you can choose one of your coders to work on enhancing one specific aspect of the game. This pushes up the overall quality of the game you’re making and results in better reviews and sales, adding a further strategic element as you choose the right moment and category in which to use your boosts. At certain points within the development cycle you also get the chance to work on the graphics and sound specifically, either using one of your own staff or hiring in a freelancer, and this too gives you the opportunity to increase the overall quality of your virtual product.

When you make your first million seller it’s a satisfying moment but there’s no time to rest on your laurels. There are always new consoles appearing on the market, contract jobs to take on, new staff to hire and new game types to discover. If you leave too much of a gap between development cycles you start losing fans and therefore a few sales, but think carefully about what kind of games you make – my pirate simulation was a right turkey.

It’s all great fun, but it’s fair to say there are a few things here which need to be addressed by the time Game Dev Story 2 arrives in the app store. I know it’s a tall order on a phone but I couldn’t help thinking how nice it would be if I could play the games my team had made. Even a comedy cut sequence showing some aspects of the latest game would have been good. There are also some hugely expensive advertising options within this game that offer no feedback other than some numbers increasing on a stat page. If I’m sponsoring a racing team I’d like to see my company logo on the side of a formula one car at least!

Finally, the game is perhaps a bit on the easy side. I’m sure if developing a multi million selling game was this straightforward we’d all be at it. Well, maybe not, but it’s easy to make enough money that you don’t have to worry too much about how you spend it, and this negatively impacts the strategy element.

All things considered however, Game Dev Story is great fun. It’s a good natured game and from the cute graphics and retro sound to the amusing titles you can give your creations, it’s a rewarding experience which works perfectly whether in short bursts or longer play sessions. Did I mention that it’s currently only $0.99 on the app store?

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